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Situational Selling

 
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Sell the party, not the party supplies

Ken Giddens was a lot more than a tech genius. Most people think of Ken as an SEO and AdSense wizard. And he was. One of the best that ever came along. But Ken was also a master salesman and he was a master of conveying big ideas about selling in just a few words. "Sell the situation, not the product." Great, fundamental advice.


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