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Guy Kawasaki - Art of Innovation
The missing piece of the puzzle
Traffic + Conversion = Profits
But there's a lot more to business than driving traffic and employing cookbook conversion tactics.
Real business success comes from having a MISSION.
I talk about this extensively at the System Intensive, the small group trainings I offer around the world from time to time.
Kawasaki does a good job of explaining why this is so important.
Rosser Reeves said it best a long time ago:
"A gifted product is mightier than a gifted pen."
And "gifted" products come from a burning sense of mission.
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