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Rave Review Ad Copy
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Gary's secret for writing great ad copy
Gary gave this short piece of advice over and over again.
I wonder how many entrepreneurs followed it?
I wonder how many even heard it?
He's talking about space ads, but this approach works in every medium.
Contrary to popular belief - wild headlines aside - Gary's actual ad copy was usually understated and modest. What he did do was tell his story sales thoroughly with a lot of life and imagination.
When you sell like this, you actually sell more powerfully because you give the prospect a chance to sell himself. If you come at people with a sledge hammer, they tend to back away. Tell them a fascinating, detailed story related to something they want and they edge closer.
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