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It begins with writing ad copy
And ends with a fat bank account
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Read your way to the top
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I don't care about search engines
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How many Internet enterprises live and die by their search engine results and the orders they take online?
"Free" traffic is nice, but why would anyone voluntarily put themselves in such a vulnerable situation?
Gary had a different approach that practically every online business on earth could use in addition to search engine marketing.
Run an ad in the print world, drive customers to your web site, take their orders by phone.
More work? Yes.
More up front cash outlay? Yes.
More profits and greater long term stability? If you do it right, yes and yes.
In this clip, Gary describes - in bare bones - one of the ways he generated subscribers to his online newsletter using a well crafted space ad.
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