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The principles never change

Dan Kennedy at the System Seminar

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One of the things that makes the System Seminar different from all other Internet trainings is that we focus on principles - relentlessly. For this reason, we've always included the work of traditional direct marketers in our trainings. Fro example, the System Seminar is the only Internet seminar to have had both Dan Kennedy AND Gary Halbert as speakers. In at excerpt of a talk given at the System Seminar, Dan talks about one of the most important principles Internet marketers can ever grasp: the core principles of marketing never change.