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Situational Selling
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Sell the party, not the party supplies
Ken Giddens was a lot more than a tech genius.
Most people think of Ken as an SEO and AdSense wizard. And he was. One of the best that ever came along.
But Ken was also a master salesman and he was a master of conveying big ideas about selling in just a few words.
"Sell the situation, not the product."
Great, fundamental advice.
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