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Ken Giddens:
How to sell perfume online
Problem solving at its best
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How would you do it?
Ken Giddens was a genius at inventing effective ways to merchandise physical products, also known as "hard goods" on the Internet?
How would you sell perfume on the Internet?
Most marketers wouldn't even try.
Ken figured out a simple and brilliant way to overcome all the objections people would normally have to buying this most personal of products online without being in a store to sample it personally.
This video comes from the very first presentation veteran Internet marketer Ken Giddens ever made to a seminar audience. It was at System 2004 in Chicago.
Sadly, Ken, a pioneer of eCommerce and a brilliant and generous teacher, passed away in 2005.
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