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Rave Review Ad Copy

Recorded live at the System Seminar

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Gary's secret for writing great ad copy

Gary gave this short piece of advice over and over again.

I wonder how many entrepreneurs followed it?

I wonder how many even heard it?

He's talking about space ads, but this approach works in every medium.

Contrary to popular belief - wild headlines aside - Gary's actual ad copy was usually understated and modest. What he did do was tell his story sales thoroughly with a lot of life and imagination.

When you sell like this, you actually sell more powerfully because you give the prospect a chance to sell himself. If you come at people with a sledge hammer, they tend to back away. Tell them a fascinating, detailed story related to something they want and they edge closer.

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