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The Biggest Marketing Mistake - Part One
Recorded live at the System Seminar
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Gary was a master of what I call "the wind up."
The wind up is what you say before you say what you have to say. Don't mistake this with a simple introduction.
The purpose of a good "wind up" is to arrest the listener or readers attention, focus his mind, and create a strong state of desire to listen to what's about to come next.
No one was better at "wind ups" than Gary - and yes, I will post Part Two of "The Biggest Marketing Mistake." Meanwhile, study this "wind up" and see if you can create some of your own for your own sales letters and ads.
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The System
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